Meet Your Favorite Strategists
Magdalena Bonnelly, MS
CEO & Founder
Born and raised in Poland, Magdalena started her career in hospitality industry after graduating in 2001 with an Associate Degree from The Academy of Culinary Arts and Hotel Management in Poznan, Poland. During her college years, she worked in local travel agency, where she served her clients as a travel operator, tour manager and tour guide, designing corporate and leisurely tours and travel to many European countries and North Africa.
After moving to United States in 2001, Magdalena became US citizen and pursued her education in a field that she was mostly passionate about - hospitality. She graduated in 2005 with associate degree of Applied Science in Travel, Exposition and Meeting Management. She furthered her education, while working full time, earning bachelor’s degree in International Business and Economics in 2006 and Master of Science in 2008 in Business Management.
Magdalena has been actively pursuing her career in hospitality and event management since 2005. During her last 5 years in corporate sector she was responsible for meetings and events of over $1,7 million in value quarterly. In 2018, Magdalena decided that it was time to use her expertise to be of service to corporate, government and association clients and she founded Event Strategies
Magdalena is fully devoted to helping her clients find solution in her 7 step procurement plan, designed specifically for meetings and conferences. As a procurement strategist, she helps overwhelmed event organizers and marketers eliminate frustrations and execute technology that will create positive attendee experience and multiply ROI using her proven, time-saving procurement plan
Magdalena's skill set includes:
- procurement strategies and management
- project planning and management
- contract management and negotiation - US as well as hotels in Europe, Asia, South America, Africa, Australia
- design thinking
- research and data analysis
- financial analysis
- implementing D&I initiatives in vendor management
- diversifying supply chain
Cvent Specialist - Venue Selection, Event Marketing, & Online Registration
Born and raised in Southern California, Mandy began her education at Pasadena City College in Culinary Arts & Hospitality Management. After relocating to North Texas in 2007, Mandy transferred to Dallas College where she pursued a Certificate in Meetings. During her college years, she worked at a local Dallas family-owned and operated catering business, overseeing food and beverage agreements exceeding $10,000+ in revenue; later spearheading events and exhibits promoting products and services around the Dallas–Fort Worth metroplex.
In 2012, Mandy began volunteering as student planning committee chair for the Hospitality, Exhibition, and Event Management Annual Scholarship Luncheon and Silent Auction. Her passion for connecting people through fundraising programs, recruiting, and volunteering lead to an academic scholarship to further her education, pursuing a degree in hospitality and event management.
In 2014, Mandy joined the Dallas-Fort Worth Chapter of the International Association of Exhibitions and Events™ (IAEE) as Young Professional Committee Chair. Driven to support emerging leaders, and advocating for student opportunities. She was later named one of IAEE’s 20 [Young Professionals] Under 30.
By 2015, Mandy's role as an Event Operations Coordinator meant she was managing registration for 6 annual C-Suite events, across the U.S., featuring executives from Fortune 500 companies before the organization closed operations in Dallas.
In 2019, Mandy graduated from Dallas College with an associate degree of Applied Science in Travel, Exposition, and Meeting Management. What started as a passion for Students Helping Students has become an Alumni mentorship role leading small group instruction for Hospitality subjects.
During her last 4 years in the corporate sector, she was responsible for all online and onsite event management software for an American financial service firm. Mandy was developing Cvent registration sites, event websites, marketing emails, mobile apps, meeting reports, and attendee surveys.
In 2020, she became Cvent Certified in, Event Management (Advanced). Mandy continues to support Solopreneurs, Membership-Based Groups & Event Organizers as a Cvent Specialist, focused on translating a vision, message, or story into an online experience. She is currently pursuing an additional Cvent certification in Virtual Events from the Cvent Academy, driven to learn all about Cvent products, the evolving roles of event professionals, and the future of meetings and events.
Mandy’s skill set includes:
- 10 years of experience focused on HOSPITALITY & EVENT PLANNING.
- 1000+ active hours navigating event management software
- Online and onsite event registration management
- Project planning and management
- Meeting strategy and event operations
- Research and data-driven analysis
- Digital marketing and content management
- Community development and lead management
- Customer Service
- Financial Analysis