Benevolence, Big Data and Outsourcing


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Last week I wrote a blog about planning high performing meetings and conferences, where I focused on 3 tactics of choosing right supplier. This weeks’ blog is an extension of it, where I want to focus on “leaving it to the pros” part of my suggestion... because after all, that means you must choose a right partner, yet again!


How do you build trust and acceptance when you start bringing in outsourced services to the table?


Harvard Business Review article by Ruchi Sinha from March 23, 2021 lists strategies that can help you. One of those strategies is benevolence. Sinha writes: “Benevolence is the quality of being well-meaning and the degree to which you have others interests at heart. Other will grow to trust you based on the extent to which they believe you care about their interests, and have the motivation to go beyond your self-needs to cater to the team’s needs.” To show benevolence, it helps to focus on similarities in goals and objectives. Engaging with authenticity and honesty is always a best practice, no matter the circumstances and place.

When talking about the idea of bringing outsourced services, link it to the values that are important to you i.e. focusing on details like data gathering or increasing attendee to registrants ratio, delivering quality and flawless experience through expert advice to plan corporate retreat for the team, acknowledging need for work and life balance for stressed and overworked event/marketing team.


Outsourcing event procurement is a common practice at many successful companies and if you are debating giving your in-house meeting planning team some help or using an outside entity to manage your event procurement and management with end-to-end design, consider these benefits:

1. Time – overworked employees are burnt out employees no matter if they work from home or are sitting in the office. Executive assistants often take on the role of internal meeting planner if the company does not have designated internal meeting planning department. When my clients come to me for help, I see a lot of juggling. Ask yourself, is this how you want your internal and external meetings to be handled? Another ball up in the air being juggled?


2. Expert advice – hybrid and work from home models of today’s workplace put even more pressure on internal events like C-Suite retreats, team building meetings, corporate retreats, and incentives. Trusting experts by partnering up with companies like Event Strategies, ensures flawless delivery and attention to many important details while planning these employee engagement and satisfaction boosters. After all, aren’t the employees the most important asset to the company?


3. Data, data, data – according to Cvent report “The Power of Live Event Data”, “Eighty-one percent of event professionals say integrating data from attendees' digital and physical footprints is extremely/very important – but only 20% feel their organizations are extremely/very effective at this integration process”. Do you have the tools that help with gathering necessary information to improve your attendees’ journey and maximize ROI for your company?


I hope I gave you tangible examples of not only what outsourcing your event procurement and management can do for your employees, teams and company. Additionally, you have been presented with tangible strategies to convince either your leaders or your teammates, why outsourcing this part of your marketing efforts makes the most sense, since we are moving into increased in-person and virtual engagements in 2nd half of 2021.


To Your Success,


Magdalena



HBR article cited:

https://hbr.org/2021/03/new-to-the-team-heres-how-to-build-trust-remotely


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